E. luke@luke-allan.co.uk

Quiet consideration

A few nights ago I came across a TED Talk from Susan Cain on ‘the power of introverts‘. This is something I identify with and, introvert or not, I’d encourage you to watch it.

It reminded me of a few testimonials I received:

Luke worked on a wide variety of projects for us where his many skills were tested to the full. Either as part of a design team or as sole designer Luke was able to deliver what was needed when it mattered. He is also a pleasure to work with and his quiet consideration and analysis was always welcome.

…It is good to have Luke in your team when you want to think an idea [through] carefully, visualize it and deliver high quality solutions which make a difference.

I’d certainly place myself firmly within the ‘introverted’ category but that’s not to say, as the video above discusses, that my shyness prevented me from adding value in a team. Having played basketball since I was 12 years old, I find myself most relaxed with a group of ‘rowdie’ teammates (you’ll have to watch the video to get the ‘rowdie’ reference).

So whilst some of my most productive thinking is done alone, the most rewarding results have always been realised through collaboration.

If you’re a creative director (or similar), responsible for a department or team of creative individuals, take the time to build a relationship with each and every creative and embrace their approach to inspiration. Allow for a time of ‘quiet consideration’ and ensure the product of that reflection is communicated, discussed and developed. Only then will we see the full potential of the creative mind.

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