E. luke@luke-allan.co.uk

Because they’re worth it

A little cliché perhaps but you get the idea. In between 3 web applications and 4 major site launches I helped out with the visual design of a website for Angels Hair Salon.

I had the pleasure of working with Amadi Digital who specialise in building sites that achieve tangible business objectives, a must especially in our current climate.

Silence is golden

It’s been a busy old month! Two weeks working on a website application. A week crafting a new corporate identity. Now another tasty new website application and several websites on the go.

It’s all top secret, at least for now, so the blog has been eerily quiet. However, there’ll be plenty to share in a month’s time!

I’m now taking new projects for July so if you think I can help, give me a shout!

Charity Branding Continued

In February I shared a few thoughts on charity branding and the unique and beneficial advantage charities inherently possess.

The Charity Commission touch on this in their guidance notes on the role of a ‘governing document’:

A governing document is obviously important. It is not just something that a charity has to have in order to be a registered charity. It is the charity trustees’ ‘instruction manual’ for the charity, as well as a legal document. We advise charity trustees to refer to it regularly to remind themselves what the charity’s purposes are and how it should be run. Each trustee should be given a full copy of the governing document on appointment.

But it’s not just for Trustees (though this often where it stops). Why not use this, or some part of it, as a basis for aligning all of your services and processes? As well as giving guidance to the running of specific projects and offerings, it might also align employees to one central mission.

As good as this is as a foundation, don’t stop here. Continue to build on this, understanding, living and communicating the nuances of the brand.

Quiet consideration

A few nights ago I came across a TED Talk from Susan Cain on ‘the power of introverts‘. This is something I identify with and, introvert or not, I’d encourage you to watch it.

It reminded me of a few testimonials I received:

Luke worked on a wide variety of projects for us where his many skills were tested to the full. Either as part of a design team or as sole designer Luke was able to deliver what was needed when it mattered. He is also a pleasure to work with and his quiet consideration and analysis was always welcome.

…It is good to have Luke in your team when you want to think an idea [through] carefully, visualize it and deliver high quality solutions which make a difference.

I’d certainly place myself firmly within the ‘introverted’ category but that’s not to say, as the video above discusses, that my shyness prevented me from adding value in a team. Having played basketball since I was 12 years old, I find myself most relaxed with a group of ‘rowdie’ teammates (you’ll have to watch the video to get the ‘rowdie’ reference).

So whilst some of my most productive thinking is done alone, the most rewarding results have always been realised through collaboration.

If you’re a creative director (or similar), responsible for a department or team of creative individuals, take the time to build a relationship with each and every creative and embrace their approach to inspiration. Allow for a time of ‘quiet consideration’ and ensure the product of that reflection is communicated, discussed and developed. Only then will we see the full potential of the creative mind.