E. luke@luke-allan.co.uk


The Carshalton Comets are a junior basketball club based at Westcroft Leisure Centre in Carshalton and the product of a grassroots coaching and mentoring initiative running for almost two decades. The project works with young people aged 5-18, both male and female.

The Comets philosophy is rooted on simple but sound principles that aim to teach young people how to combine individual skill and responsibility in order to play and succeed as a team. As players learn how to work together towards a common goal, they gain valuable life skills and begin to understand how families and communities can function more effectively when united.

Working with the Comets involves ongoing consultative work on brand strategy, identity design, art direction and social management. Photography was taken by professional photographer Philip Haynes.