E. luke@luke-allan.co.uk


The Luol Deng Foundation uses basketball to inspire, empower and nurture youth talent around the world. It is the charitable foundation of Chicago Bulls Forward and NBA All-Star, Luol Deng.

Deng Girls fulfills one of the Foundation’s primary objectives; to increase access and participation for girls. It does so by offering free individual workouts, strength and conditioning training and scrimmages for girls aged 15+ hoping to take their game to the next level.

I worked alongside Steve Vear (CEO) to deliver a modern, single-page website which incorporates HTML 5 techniques and which encouraged prospective players to sign up for a special launch event. I also designed a suite of email templates and devised an email marketing strategy around the launch of the project.

As well as creating an online presence for Deng Girls, I collaborated with sports photographer Phillip Haynes to capture some striking imagery; filmmaker Andy Mundy-Castle to produce a behind-the-scenes video and animator Danny Boswell to produce a global ident.