E. luke@luke-allan.co.uk


Building upon the brand positioning developed for grassroots coaching and mentoring program ‘School of Hoops’, I created promotional flyers for local training sessions and events.

By first articulating the brand’s corporate culture and personality, the visual direction was given greater clarity and dictated that any photography should include real players involved in the project on a daily basis. The three boys were treated to a day with professional photographer Vincent Starr and later had the satisfaction of seeing themselves on posters and flyers distributed throughout the local area.

Copywriter Carl Leo provided the core advertising copy and Solopress were used for the final print.