The Luol Deng Foundation’s UK Director Steve Vear approached us in June 2011 to re-design the charity’s website, making it easier to update and giving Luol a more dominant presence on the site. Having been a fan of the 6’8″ Chicago Bulls forward for many years (an unhealthy basketball addiction to blame) we couldn’t resist!
The goal was to help fans connect with Luol and his charitable endeavors. Luol is well-known for his giving nature and his Foundation reaches out with projects in the United Kingdom, America and Africa.
We re-designed the site using WordPress allowing the team to update and maintain the site easily. We were even fortunate enough to be featured in the WordPress Showcase rated 4.5 stars out of 5.
We wrote three plugins for the site, including a ‘Posts to Pages’ plugin that allow the Foundation to feature a range of blogs from Luol Deng and friends. There’s also a secret area for fans with Point Guard vision. Hit the Foundation logo in the bottom right corner to reveal exclusive content from Luol!