E. luke@luke-allan.co.uk

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Formerly CIA Basketball (a charity we formed in 1995), we rebranded the organisation in 2011 to better demonstrate our services and target audience as well as to give the charity a better chance of attracting funding/potential sponsors.

I was responsible for positioning the brand strategically as well as designing the School of Hoops’ corporate identity, defining a consistent visual and verbal identity and translating this onto corporate stationary, printed promotional material (for which I worked as a creative art director on photo/film shoots) as well as a website and social media presence.

The website boasts a rich design and incorporates bold, dynamic photography.

Studio Photography was shot by the incredible Vincent Starr